Exceptional Excellence Award in Hotel Investment and Hotel Management

Introduction to the Afro-Asian Union (AFASU) and the Awards Sector:
The Afro-Asian Union (AFASU) is an international organization that seeks to promote cooperation between Africa and Asia in the fields of tourism, culture, technology, sustainable development, and innovation. The union is committed to enhancing human values and cultural understanding among people through innovative international initiatives and programs.
The union was established as one of the executive arms of the Afro-Asian Peoples' Solidarity Organization (AAPSO), the second oldest international non-governmental organization in the world, founded by a decision and international treaty from historic leaders: Jawaharlal Nehru, Josip Tito, and Gamal Abdel Nasser during the Bandung Conference in Indonesia in 1955. The organization includes members from 92 countries worldwide, providing the union with a broad international dimension.

The awards sector is one of the most prominent divisions of the union, dedicated to honoring cities, individuals, and institutions that achieve exceptional accomplishments in the cultural, tourism, and humanitarian fields, contributing to their recognition on the global stage and highlighting the cultural and historical diversity that unites the world's peoples.

Award Vision:

 To become a prestigious international recognition that reflects excellence, innovation, and exceptional superiority in hotel investment and hotel management, encouraging more investments that contribute to the growth and development of the global hotel sector.

Mission:

 To encourage companies investing in and directly managing the hotel sector to expand and grow, resulting in a continuous increase in the number of hotel rooms worldwide, promoting economic development and creating sustainable job opportunities.

Award Objectives:

•  Encouraging Investment in the Hotel Sector:
  Motivate companies to inject new investments into innovative hotel projects.
• Supporting Economic and Tourism Growth:
  Contribute to strengthening the tourism sector by increasing hotel capacity.
•  Enhancing Competitiveness in the Hotel Sector:
  Foster a positive competitive environment that drives companies toward excellence and innovation.
• Honoring Outstanding Achievements:
  Highlight companies that have succeeded in managing and investing in hotels beyond traditional global hotel chains.
• Promoting Best Practices:
  Share the experiences of successful companies to enhance knowledge and innovation in the sector.

Evaluation Criteria:

•  New Investments:
  The number and size of new investments has launched in the past three years.
• Geographical Expansion:
  Entry into new markets and diversification of the hotel portfolio.
• Outstanding Hotel Management:
  Service quality and operational management based on performance reports and guest satisfaction.
• Economic Impact:
  Contribution to economic development and job creation.
• Sustainability and Social Responsibility:
  Adoption of sustainable practices and community initiatives in the hospitality field.

International Judging Committee: The award is overseen by the Supreme Committee of the AFASU Gold Awards, which comprises international experts in the fields of tourism, hotels, and investment. The committee has extensive experience in evaluating tourism and hotel projects on a global level and adheres to neutrality and transparency standards to ensure credible results.

Award Frequency:

 Every two years
Committee Members Include:
Experts from international tourism organizations.
Presidents of global hotel associations.
Academics specialize in tourism and hospitality.
International consultants in tourism investment.
Global economic experts.
Sustainable development experts in various sectors.
Tourism experts.
The AFASU Golden Award (Exceptional Excellence Award in Hotel Investment and Hotel Management) represents a pioneering step toward promoting innovation and excellence in the hotel sector, encouraging companies to continue their direct investments that contribute to sustainable economic development. The union remains committed to supporting initiatives that enhance international cooperation and advance the global tourism and hospitality industry.